I’ll focus on eight ways you can start driving more visitors to your website. To make money online you need people to come to your website and you need a way to convert those visitors into customers.
The first, fastest, and perhaps easiest way is to buy visitors with Google Adwords and other pay per click search engines. Especially with Google Adwords, you can be up and running in an hour or less. Just sign up for an account at Adwords.com, create a campaign, create an ad group, enter some keywords, and your ad will start showing for those keywords in approximately 10-20 minutes. There are definitely right and wrong ways to go about using Google Adwords and I suggest you buy a book about Google Adwords, or get Perry Marshall’s course.
A second way to drive traffic to your site will take longer, but you won’t be paying per click. You can optimize your site for the search engines. This is called SEO or sometimes SEM (for search engine marketing). It’s important to know what keywords to focus on, and Google Adwords is great for determining which keywords make you money. But once you know what your “money words” are, you can start driving traffic to your site though the natural search engine listings. Brad Fallon has a great course called Stomping the Search Engines which tells you just about everything you need to know about how to get listed and rank well in the 3 major search engines Google, Yahoo, and MSN.
A third way to drive traffic to your website is article marketing. This is the brilliant strategy of writing articles and submitting them to article directories. What happens is that webmasters will find and put your article on their sites so that your content is displayed on many websites. You also include a resource box with your article that links to your site. The link will help you rise in the search engines and the article itself may encourage visitors to your site.
A four way to get visitors to your site is to write and submit press releases. Your press release can be picked up by major publications and, just like articles, you can get visitors from the content of the press release, but you may also get some great links which will help you out in the search engines. Marc Harty has a great course for using press releases to drive traffic.
The fifth method for driving visitors to your site is to have a blog. The reason that blogs are so good at driving traffic is that the search engines love them because they provide fresh content, and because they are available through RSS feeds, webmasters can post your blog content on their sites which can then drive traffic to you (much like how you would get traffic from article marketing). If you are totally new to blogging, you might want to try Google’s free service Blogger.com or if you are ready to take the next step, you can move to another free service called Wordpress. Wordpress seems to be a much more effective SEO solution than blogger, but there is more to setup on your website. Sherman Hu has a great set of word press tutorials that you can watch to setup and use Wordpress for driving visitors to your site.
A sixth way to get more eyeballs on your site is from offline advertising. Many people don’t think of actually running advertisement in publications to get traffic to their sites. It might be worth your time to look through a few publications in your industry and compare some of the ads in old issues with ads in the new issues. The ads that are still there are probably the ones that are successful and that you should consider modeling. A phrase that seems to effectively get people to put down the publication and enter your URL in their computer is “free website”.
The seventh method for getting more traffic is viral products. This is simply an e-book, website, movie, etc that gets passed around from person to person because it’s so interesting. Some ideas for viral products including publishing the results of an interesting contest you hold for your customers, putting a creative spin on a current event, or tugging at the heartstrings of people with poems or wisdom. There are some good courses on how to create and use viral products. You can search for these courses, or visit my resource page for a few.
The eighth and final method for driving traffic to your website is affiliate programs. The beautiful thing about affiliate programs is that you can have an army of people sending traffic to your site and you only pay them when they are responsible for a sale. Your risk is almost nothing and the rewards can be huge. Clickbank.com has a great affiliate program if you are marketing electronic products. Commission Junction (cj.com) has a good program for finding affiliates to sell your physical products.
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